For some time I have been keeping an eye on MMS. In part because I suspect something is up with MMS, but also because some experiences with MMS made me start a post about the future of MMS six months ago.
When introduced, MMS – Multimedia Message Service – was somehow envisioned to replace SMS. “Same as SMS…but with pictures”. Only it never has. Actually, MMS traffic volume has been ridiculously low in comparison to the volume of SMS traffic. From time to time the discussion of whether MMS is a technological dead end pops up – for instance when the original iPhone (and the subsequent iPhone 3G) was introduced without MMS support.
I believe in MMS, but I do not believe in it as an replacement of SMS (that is the subject of the aforementioned, other post). Recently, a couple of data points have come to my attention, which suggest there is in fact a case for MMS.
Read the rest of this entry »
If you enjoyed this post, make sure you subscribe to my RSS feed!