Up until now, I have been pursuing a *discrete* AdSense strategy in the sense that visitors would be served up ads only if they arrived at my site on a link from somewhere else (e.g. from searching Google). I personally find ads ugly and a nuisance to any page design or layout.
The following code is currently used to serve up ads (code lifted off of Russell Beattie's Notebook).
<?php $referrer =
getenv("HTTP_REFERER");
$pos =
strpos($referrer,
"gersbo.dk");
if($pos !=
true &&
$referrer !=
" ) {
?>
// Code for Google AdSense script goes here
// …
<?php } ?>
Idealism comes with a price tag and because of my puritan ad serving scheme, basically no one sees - subsequently clicks - ads on my site. Between AdSense activation on January 6. and until today, AdSense has made me a grand total of $3.07.
Clearly, this is not viable way to proceed, so instead of a) posting more frequently or b) posting about interesting subjects in an eloquent style of writing, I have decided to c) crank up ad exposure. I will now serve up ads to both of the two visitors, I have a day on average. Yes, that means you too, mom. This will hopefull make one of them click some ads.
In a less money lusting tone of voice, I may note that since signing up for AdSense, my browsing behavior has changed - specifically my add clicking behavior. I used to pretty much ignore page ads (as I am sure many people do), but have begun to make a concious effort to click some ads, if I come across something entertaining, interesting or useful.
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